There’s no Such Thing as Overtourism
A post by Michael Sweeney on Bluesky asking which cities have overtourism got me thinking about the concept. People in the thread named tourist hotspots like Venice or New Orleans or Las Vegas; the normally excellent Max Dubler said, “Venice is certainly too far gone (it’s basically a theme park these days).” In truth, people are thinking about the concept exactly backward. The biggest global tourist draws are also cities with plenty of other economic activity, like London and Paris. If a region has only tourism then it often has social problems associated with being too reliant on one low-wage industry, but then the comparison should be to regions that also don’t have tourism at all, and then it looks less bad.
Which places have the most tourism?
The most consistent on tourism count international travelers. Euromonitor periodically publishes rankings; the latest has Bangkok at #1 in the world, with 30 million arrivals in 2025. The rest of the top 10 are Hong Kong, London, Macau, Istanbul, Dubai, Mecca, Antalya, Paris, and Kuala Lumpur. Of the top 10, seven are large cities in their own right, one is a religious pilgrimage site, and only two have a tourism-dominant economy (Macau, Antalya).
In general, those dominant cities also outshine smaller places within the same country. France is #1 globally, with 102 million international arrivals; Ile-de-France is about even with its share of the national population. But then the UK only has 42 million, of which 23 million are to London. Antalya essentially splits Turkey’s tourism visits with Istanbul: Turkey has 61 million visits, with Istanbul taking 20 million of those and Antalya 19 million. Domestic tourism is harder to measure but follows the same pattern, with very large volumes to major cities like New York (not in the global top 10 by international arrivals because crossing a European border is counted but not crossing a US state line). San Francisco long had tourism as its largest industry, before tech overtook it this century.
Going down the list of cities by size, we start seeing ones like Barcelona, mentioned by Max in the same thread. But Barcelona, too, is not a purely tourist region, but also an industrial hub and one of the larger metropolitan areas in Europe; Catalonia has a partnership with Lombardy, Rhône-Alpes, and Baden-Württemberg, Four Motors for Europe, as these regions have extensive car manufacturing. Its industry is less famous than London and Paris’s in-your-face capital city wealth and (like all heavy manufacturing) does not agglomerate in city center, so tourists who visit Barcelona are less likely to see it than tourists who visit cities dominated by professional services, but it’s there and overall Catalonia remains an economic co-capital of Spain with the Community of Madrid.
It’s not a coincidence that tourism trips to cities usually involve cities with large non-tourist economies. The high-end shopping, the museums, the cultural attractions, and the famous squares of London, Paris, and New York were all built by local civil society, with the wealth that those cities generated from their broad economies, the first two due to their roles as dominant capitals, the last due to its industrial and professional services wealth. Going a few rungs down the wealth rankings, even countercultural centers are first built for locals, before tourists hear about them; Berghain and Kitkat exist because Berlin has had a large exhibitionist counterculture.
And in no case is there any real displacement. Places that develop tourism because their internal institutions are successful with foreigners – like the cultural attractions in every large city, or the historic and modern vistas, or the shopping – are still large cities with internal economies. Berghain and Kitkat are swarming with tourists, but beyond local disdain that something has become cringe, this isn’t displacing Berliners, who have plenty of clubs to go to with equally dodgy consent practices. At higher levels of prestige, museums are hardly displacing locals – New Yorkers go to the Met for regular outings if they want, and the place is crowded but not so crowded that city residents can’t get in.
What about places with only tourism?
There is still the issue of the truly tourism-dominated economies, the ones that aren’t just large cities that became famous among tourists. Antalya is the biggest one, globally; others are Orlando, Las Vegas, Hawaii, much of the Caribbean, Cancún, Phuket, various Greek islands, and Alicante. Venice and Nice are both very touristy, and can be put into this category as well, but caution is advised as both have industrial economies in their metropolitan areas away from the visited historic or coastal cores.
In some cases, this represents a transition from another economic activity. Venice was a shipbuilding and trading city that just never participated in the modern Industrial Revolution; people visit the Renaissance core. Phuket produced tin and rubber before it became a tourist economy. In other cases, the place owes its entire economic existence to tourism, like the Riviera, Las Vegas, or Florida, with various attempts to diversify not always succeeding.
Usually complaints about overtourism boil down to finding such places tacky. But economically, the locals aren’t necessarily hurting. Phuket had the highest human development index in Thailand earlier this century (it no longer does, which I think is corona-related), and is still one of the wealthiest provinces per capita. Florida is not the highest-opportunity part of the US, but other parts of the South without the same volume of tourism are worse.
Michael compares this situation with resource curse, the theory that natural resource wealth is negative for overall development. But the usual indicator for the resource curse, natural resources as a percentage of GDP, bakes in not just resource abundance but also poverty of the rest of the economy. After all, the US has plenty of resource wealth, which let it develop with lower land and energy prices and attract immigrants until it became a large industrial and tech economy, not really dependent on its farmland or oil wealth. It just isn’t seen as a high share of GDP because the rest of the economy has caught up. It’s the same with tourism: the regions that look bad because they’re dominated by tourism don’t have an overtourism problem but a problem with not enough economy in general.